PROVITA
Brand strategy
Brand identity
Messaging
Packaging design
Creative direction
Produkter för proffs och privatperson
When facemasks of the local brand Provita was to become consumers' first choice in the Swedish retail market and win affairs in the public sector, the company asked me for help. My work resulted in a new identity and innovative packaging.
Challenge
The challenge was to promote the local brand and strengthen the brand experience. Most challenging was to find one solution that works for both healthcare and conscious consumers.
The challenge was to promote the local brand and strengthen the brand experience. Most challenging was to find one solution that works for both healthcare and conscious consumers.
Solution
Initial research with a brand audit, benchmark and interviews was a good way to identify Provita's strengths and weaknesses as well as opportunities for improvement and innovation. To understand the brand's position in the market. Gain insights into customers' needs and adapt Provita to consumers' expectations. Brainstorm ideas with the customer to come up with creative directions and solutions.
Initial research with a brand audit, benchmark and interviews was a good way to identify Provita's strengths and weaknesses as well as opportunities for improvement and innovation. To understand the brand's position in the market. Gain insights into customers' needs and adapt Provita to consumers' expectations. Brainstorm ideas with the customer to come up with creative directions and solutions.
I created a brand identity and packaging concept for Provita, its products for professionals and private individuals with local production. A unique expression for and portrait of "samhällshjältar" (the heroes within the healthcare sector) and "vardagshjältar" (the heroes are everyone wearing a face mask). The user-friendly packaging has a smart opening for smooth and hygienic handling, is Nordic Swan Ecolabelled and manufactured from FSC-certified paper. It is designed for maximum protection and low environmental impact.