BÄTTRE HÄLSA
Benchmarking
Brand strategy
Brand identity
Identity design
Packaging design
Creative direction
Everyday health
I helped one of Sweden's oldest health companies to clarify and strengthen its position. With his genuine knowledge and ambition, I saw the possibilities in a rebranding. A rebrand that strengthens the brand's promises and positioning and evokes emotions.
Challenge
I was commissioned to make the brand visible on the store shelf, digitally and physically. Distinguish the products in a simple way. Expand the target audience and reach new groups. Make the brand strong and grow in new distribution channels. Make consumers feel wholeheartedly health, warmth, love and security in everyday health. In this way, help the company winning customers.
Solution
I analyzed the market with focus on four segments and in total of six products. Identified the brand's growth customers, criteria for segmentation and the genuineness of the brand. Developed the identity, the strategic design platform with design elements for function / shape / lifestyle, fonts, colors, coding for product segments and the hierarchy in packaging communication. Created packaging design that honestly and easily communicates the brand.
I analyzed the market with focus on four segments and in total of six products. Identified the brand's growth customers, criteria for segmentation and the genuineness of the brand. Developed the identity, the strategic design platform with design elements for function / shape / lifestyle, fonts, colors, coding for product segments and the hierarchy in packaging communication. Created packaging design that honestly and easily communicates the brand.
We landed in a retro-modern expression that gives great confidence and retro feel; premium, unisex, natural, clean and aesthetic. It is an example of how rebranding keeps brands alive and relevant.