ROMAN KLIS DESIGN
Packaging design
Pitch
Visual identity
Concept creation
El Peregrino
Roman Klis Design needed a design for El Peregrino, a local spanish brand for legumes. It‘s located in Leon, Galicia, where a famous pilgrim path is passing through, the „Camino de Santiago“.
The assignment was to create a new, modern design with a premium approach, a new logo idea and a new unique story for this range of products and show how the variants can be differenciated.
The assignment was to create a new, modern design with a premium approach, a new logo idea and a new unique story for this range of products and show how the variants can be differenciated.
Inspired by board games, mosaics and the symbols of the famous pilgrim path, the „Camino de Santiago“ I created playful and modern graphics. A pilgrim and a scallop, the icon of the Camino de Santiago are shown. In addition I made the logo ”El Peregrino” clear, simple and clean. I reach a touch of elegance through gold print of ”el” in the logo. Graphic elements vary in shape and colour to accomodate an easy and dynamic design.
The result? A modern take on a premium brand with an unique expression that you wish to expose in your kitchen.
