Making healthy and sustainable brands noticed and chosen. 
As a curious brand developer and designer I love finding design strategies and solutions that maximize healthy and sustainable consumption. It should be easy and fun for consumers to make conscious shopping decisions. 

Innovative and solution-oriented, I am building identities and finding design solutions for you as an innovator and brand owner. I am helping brands grow by lifting and making them noticed and chosen. Helping you to identify your core brand values, to define and communicate them. 

You want to renew or launch a brand or product. You are a brand or product manager who wants to sell more healthily and sustainably. Having or working for quality- and value-oriented companies.

I am helping you with
►  exploring new sustainable opportunities. 
►  making the brand and product feeling attractive and relevant. 
►  getting the whole concept to keep the communication together. 
►  increasing the number of happy and health-conscious customers.
►  getting a sharp position in the market. 
►  leading your FMCG-project from idea and concept development to implementation. 

By means of
►  distinction and a visual red thread representing your brand. 
►  benchmarking. 
►  customer insights and segmentation.
►  a brand platform and strategy. 
►  an identity that probably contain solutions for logo, colors, fonts, design elements and messages. 
►  identity carriers such as packaging and digital platforms. 
►  making your brand visible and managing it over time. 

With solid experience from the entire design process, I see the potential in the process. Using strategies that change, simplify, improve and deliver. Am artistic and curious. Loving to find new solutions together with other experts and leaders. Doing it best in creative and cordial environments. Since I am very structured and solution-oriented, I like to set clear goals and work at business acumen.

My key offerings are brand identities, brand strategies, packaging design, production management, and management within the consumer goods industry (FMCG and Private Label). I am living in Stockholm and working on remote. Certified with a master of art in graphic design and an university diploma in creative production.

Let’s meet and see how I can add value to your business. 
Shortly after my visual communication studies at the German art college Kunsthochschule Kassel and my Masters degree at the Institution of Graphic Design & Illustration at Konstfack, the University College of Arts, Crafts & Design in Stockholm (2002), I worked as a freelance graphic designer/art director. In 2005 I completed my apprenticeship as a creative producer at the Institution of Arts, Culture and Communication (K3), Malmö University. In addition, I gained experience in the role of project leader when working with the project group „Livskompaniet“ (2005).

When working for Gabor Palotai Design, Sandberg Trygg and Beithan Hessler I was involved in the creation of websites, books, advertisements and annual reports for clients such as publishing company Arvinius Förlag, Gontard & Metallbank, Bona Kemi, Malmö Stad, Akzo Nobel and Awapatent.

As a foodie I started to work with Renée Voltaire and laid out her cookbook in 2010. Then I was offered employment at her company. Starting my employment at Renée Voltaire AB in 2010 was also the beginning of working with FMCG, sustainability and food & beverage. Passionate about my job I continued working with sustainable FMCG and retail now at Naty AB from 2015 until July 2019. 
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