photo by Lennart Weibull
RENÉE VOLTAIRE
Packaging development
Packaging production
Packaging communication
Project leading
A Happy Rebel
Renée Voltaire wants to improve the food world by offering a plant-based and organic assortment.
During my five years employment at Renée Voltaire AB. My responsibility was packaging design and production. I briefed designers, identified and specified the needs for the best possible and efficient outcome. Wrote and reviewed copy. Ensured that labelling requirements were met and key values added. I lead the production process of packaging.
When I started working at Renée Voltaire AB in 2010 the locally produced Raw Buckwheat Crunch was hand-packed in a labeled cellophane bag. I was responsible for finding a new packaging and communication for this premium product.
In close corporation with the production kitchen, the sales and the logistics departments I found a box which ensured that product was protected. Made hand-packing possible and fast. Represented locally produced, slow food and top premium products. Time line for packing was minimized. I briefed the designer. Unique, fun and innovative design by Eva Johansson added value to the product. In communication, new packaging became so successful that it contributed to the fact that sales of locally produced Buckwheat Crunch increased fourfold in just two years (row 1). Sales figures then enabled an investment in a new packaging method that made the packaging still cheaper and the product quicker to produce (row 2).
In close corporation with the production kitchen, the sales and the logistics departments I found a box which ensured that product was protected. Made hand-packing possible and fast. Represented locally produced, slow food and top premium products. Time line for packing was minimized. I briefed the designer. Unique, fun and innovative design by Eva Johansson added value to the product. In communication, new packaging became so successful that it contributed to the fact that sales of locally produced Buckwheat Crunch increased fourfold in just two years (row 1). Sales figures then enabled an investment in a new packaging method that made the packaging still cheaper and the product quicker to produce (row 2).
Design by Eva Johansson, row 1
Design by TBWA, row 2
Photo by Lennart Weibull